Act-O-Matic
Role: Information Architecture, Design, Illustration, & Project Management
Project Date: 2010
Client: Free Range
What does the world need?
Free Range Studios was looking for a take-away promotional material that could have an expansive online presence. The idea was to use the popular concept of "Mad Men Yourself"-style character generators that have had a widespread popularity on social networks, and leverage that addictive nature to try and encourage change in our online community.
The result is a website that is part toy and part new years resolution, the Act-O-Matic™. Through a playful interface, users are encouraged to improve their habits using icons to create sentences. Each icon in the phrase customizes the results, leading to illustrations that can be downloaded for use as social media icons, desktop wallpapers, and smart phone screens. Each one is also accompanied by tips written by the Free Range team to highlight changes that they would like to see in the world.